A Developer Guide to Launching a Startup
Market First Approach. Opposite to Product First Approach.
Conversion Rate = Buy / Visit events
Test Your Idea
Enter Niches! Narrow Product Focus, as horizontal markets are too large and expensive for self-funded startups to navigate.
Product Success Triangle
Path to v1.0 should be ~200-400 hours.
Get over the desire to write software yourself.
How to Price Your Product ?
Look at competitors
Determine your product’s value for a user
Combine (steps 2-4)
Lean towards higher prices
Use thre tiers (with 2x multiplier)
End price in 7, 8, or 9 (the same for all tiers)
Determine the benefits of each tier (ensure to provide more than 2x value)
Alternative method for calculating recurring payments